Pizza Hut creates limited edition pizza perfume

Smelling of “fresh dough and a little spice,” Pizza Hut in Canada has created a limited edition perfume.

The idea started out as fun on the company’s Facebook page but then serious inquiries followed up, a spokesperson told the Globe and Mail newspaper.

“We did a couple of rounds trying to get the right smell. All of them were not fun. You’d think cheese smells nice. Not so.”

But the final result has been described as “delicious”.

A limited edition of 100 bottles of the perfume is to go to the company’s Facebook page fans. Pizza Hut has not yet decided whether to produce a larger batch for sale.

- Sapa-dpa